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Breaking Down the Barriers to Online Giving
By Merritt Olsen


Unsecured Loans
Another large garage bill makes you wonder if it`s really worth spending any more money on the car. It has reached the time in its life when it`s started to cost you in upkeep and a newer model might prove to be less bothersome. With no savings to speak of you might be considering one of the Unsecured Loans that a price comparison site has pinpointed for your needs. You looked at the Unsecured Loans a few months ago but haven`t done anything about it since. Using the website that searches for low cost loans is easy as you simply enter the loan amount that you are interested in, the time period that you need it for and the purpose of the loan. The company will also need your employment status and some information about you. An initial assessment will take place for the best quote available and once the loan comparison sitee has found the best quote, they`ll be in touch with you. Think about the type of car that you could get with one of the Unsecured Loans and how much cheaper it would be to run. You could even combine a few of your other smaller loans into the new one to cut down on your monthly outgoings.

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Many people in the UK, in fact as many as one in three UK taxpayers have paid too much tax! Greer & Taylor LLP a respected and trusted accountancy service provider has just launched a new website The Taxation People which can be found at www.thetaxationpeople.com the new online tax refund service is dedicated to getting the maximum legal tax refunds for indviduals whatever the circumstances on a `No Win No Fee` basis The Taxation People offer a online service, with a simple and easy to follow process that will guide you along the way as you get the refund you are entitled to. In the `my account` section of their site you can track the progress of your refund application and ask questions using a secure service. I would urge you to check out www.thetaxationpeople.com, where you can enlist the help of the The Taxation People who will get you the Tax Refund you are entitled to. Greer & Taylor LLP will be following up the success of their Tax Refund service The Taxation People by launching a cost effective Self Assesment Service, keep an eye on www.greer-taylor.com for more information.


Once you?ve spent the time and effort putting together a savvy strategy for soliciting online donations, how can you be sure you are providing soon-to-be-online-donors with a stress-free, barrier-free donation experience?  Here are a few things to consider before you ?go live? with your solicitation.

Barrier #1?Email can be perceived as ?bulk? or lacking a personal touch

Solution: You already have a database with plenty of information about your donors?use it to your benefit when sending e-mail solicitations. Be sure to personalize both the e-mail message and the online experience by using database variables. Speak to them by name and?as appropriate to the message being sent?include giving status, personal interest, YTD giving / amount, acknowledge past utilization of their gifts, etc.

Barrier #2? Online whiplash & form fatigue

Solution: Avoid the ?whiplash? that can occur when your giving page doesn?t match what the donor saw on the appeal. Don?t give them any reason to question if they are in the correct place to make their gift. Custom giving pages should be designed based on the appeal, be specific to ?the ask,? and re-communicate the appeal within the online form. To cut down on form fatigue, pre-populate the donor information you already have in your database along with the specific ask amount.

Barrier #3?Third-party giving / collection software

Solution: Avoid using any software that requires your donor to register in order to give a gift (Pay-Pal is one example). You might believe that you are getting a good deal for the organization, but if the process cannot be well-integrated with your appeal, you could lose potential gifts along the way. Also consider whose name shows up on the receipt, if it?s not the name of your organization it may cause confusion and lead the donor to dispute the charge or cancel the credit card because they fear the number has been stolen.

Barrier #4?Thank appropriately based on donation amount

Solution: It may not be the barrier to THIS gift but it could be a barrier to the next one. Are you thanking your donors in the same way for a $5 gift as you are for a $5000 gift? If so, you could be perceived as insincere on both ends of the spectrum. Be sure to use appropriate language and a level of follow-up that clearly communicates your appreciation for their gift.

Barrier #5?Processing donations through shopping cart software

Solution: For best results, use custom forms and online giving software. Shopping cart software is for online stores. It is designed with language about shopping and purchasing, not donating, giving or supporting an organization. It may seem like a minor thing, but you could be creating confusion and an unnecessary barrier to receiving the gift. 

For more information about this article and/or the author visit http://www.tomorrowsdonor.com

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